I help companies develop inspiring on-trend creative solutions and brand initiatives that drive revenue and business growth.

ABOUT

I am a strategic and passionate senior director with over 15 years experience in the creative industry specializing in beauty/CPG. With broad experience in mass, prestige and off price markets, I have a proven track record of driving profitability through strategic creative problem solving. My extensive experience in every aspect of brand strategy, creative development and execution have given me that ability to capitalize on emerging trends in the beauty industry. By being a holistic team leader, diplomatic communicator, mentor and proven problem solver, I’ve driven successful creative initiatives, from brand and product launches to repositioning and expansion into digital space.

MY EXPERTISE

Brand Strategy + Identity

Packaging Design

Print + Digital Marketing

Website Design

Photography Direction

Pitch Presentations

My approach

I partner with clients to deliver a final product that looks good, sounds good and is relevant to the target demographic. My process of designing brands and solving problems is collaborative, hands-on and holistic. I have been fortunate enough to be actively involved with marketing, product development and brand strategy in my career, which has helped me immensely in the creative process. I truly love building brands that feel familiar yet new, that resonates and have depth.

Industries

Beauty / CPG

Wellness

Home Fragrance

Pet Goods

Real Estate

BRAND EXPERIENCE

Goldfaden MD • Lancer Skincare • Dr Jessica Wu • Robin McGraw • Kristopher Buckle • Nailing Hollywood • Jenna Hipp • Orlando Pita • Naturewell • Sexy Hair • Saints & Sinners • Trader Joe’s • Arganatural • Rosen Apothecary • Pharm To Table • Tommy Bahama

RETAIL EXPERIENCE

Ulta • HSN • QVC • CVS • Walgreens • Walmart • Sam’s Club • HEB • Costco • TJ Maxx • Marshalls • Home Goods • Ross • Burlington • BedBath&Beyond • Five Below • Kroger • Ricky’s NYC