I help companies develop inspiring on-trend creative solutions and brand initiatives that drive revenue and business growth.
ABOUT
I am a strategic and passionate senior director with over 15 years experience in the creative industry specializing in beauty/CPG. With broad experience in mass, prestige and off price markets, I have a proven track record of driving profitability through strategic creative problem solving. My extensive experience in every aspect of brand strategy, creative development and execution have given me that ability to capitalize on emerging trends in the beauty industry. By being a holistic team leader, diplomatic communicator, mentor and proven problem solver, I’ve driven successful creative initiatives, from brand and product launches to repositioning and expansion into digital space.
Beauty Is My Passion
I love creating meaningful brands with purpose.
MY EXPERTISE
Brand Strategy + Identity
Packaging Design
Print + Digital Marketing
Website Design
Photography Direction
Pitch Presentations
There are no rules.
That is how art is born, how breakthroughs happen.
That is what invention is about.
- Helen Frankenthaler
My approach
I partner with clients to deliver a final product that looks good, sounds good and is relevant to the target demographic. My process of designing brands and solving problems is collaborative, hands-on and holistic. I have been fortunate enough to be actively involved with marketing, product development and brand strategy in my career, which has helped me immensely in the creative process. I truly love building brands that feel familiar yet new, that resonates and have depth.
Industries
Beauty / CPG
Wellness
Home Fragrance
Pet Goods
Real Estate
BRAND EXPERIENCE
Goldfaden MD • Lancer Skincare • Dr Jessica Wu • Robin McGraw • Kristopher Buckle • Nailing Hollywood • Jenna Hipp • Orlando Pita • Naturewell • Sexy Hair • Saints & Sinners • Trader Joe’s • Arganatural • Rosen Apothecary • Pharm To Table • Tommy Bahama
RETAIL EXPERIENCE
Ulta • HSN • QVC • CVS • Walgreens • Walmart • Sam’s Club • HEB • Costco • TJ Maxx • Marshalls • Home Goods • Ross • Burlington • BedBath&Beyond • Five Below • Kroger • Ricky’s NYC
Work.
